Dwyane Wade Follows Michael Jordan as Official Air Jordan Shoes Endorser

Published: 16th December 2009
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Dwyane Wade knocked on the door of Air Jordan Headquarters countless times before they finally gave in and agreed to his wish to let him join Jordan Brand and wear Air Jordan shoes.
Yes at long last he is joining the company.

In February, 2010 Jordan Brand will debut funnily and surprisingly enough the 'Air Jordan 2010' to honor 25 years of being in the Michael Jordan shoe business. Mike himself hand picked DWade for this role as his successor and Dwyane (no not Dwayne) was absolutely over the moon when got the news calling it a "a huge honor" to wear Nike Air Jordan shoes.
"I was in awe, because I know what it means to not only be a part of Jordan Brand but really represent Michael on the court in the shoe he would wear," Wade told AP, "Very excited, to say the least."

The air jordan 2010 shoe drops across the country on Feb 13th, 2010 and is going for a whopping 170 bones per pair and this shoe isn't even all that believe me; it really makes you wonder even though they brought back the Legendary Tinker Hatfield to design this Michael Jordan shoe if Michael himself would have even worn this shoe or flat outright refused to wear this sneaker. Lots of people are comparing it to something you can pick up at Walmart which is bad enough while the ridiculous circular window on the Air Jordan shoe is even worse.

I'm actually dying to see how strong the lure of Jordan Brand really is still and whether all of the haters on the sneaker forums/blogs that say they despise this air jordan shoe will actually go and buy it just the same when it actually releases in mid February of next year.
The release of the AJ shoe is conveniently only 4 days prior to Michael Jordan's birthday and we're assuming Wade will showcase the sneaker at the NBA Allstar game in Dallas.
People are curious whether Dwyane will give them a sneak peek and rock his new Jordan Brand shoe during Miami's prestigious Christmas Day game at Madison Square Garden versus the New York Knicks.

The breaking sneaker news was parlayed to the Associated Press a few hours before the official launch event on Wednesday evening in Miami.
"The celebration of the Air Jordan 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me," Jordan stated in a formal press announcement. "With each shoe, consumers have pushed me to take the next Air Jordan beyond their wildest imagination."
One person who dreamed the dream and may have been thinking the dream had died was Wade himself who was ecstatic to finally be joining the brand he loves so much.
After six years in the service on Converse in July he'll finally lace up his Jordans as an official spokesperson (both are owned by Nike).

One thing we know for sure is that he'll at least be matching the $6 Million per year deal he had with Converse and surely he'll be making at least $10 Million considering the step up in prestige and market size;c onsidering DWade is the first pitchman for the Jordan shoe Brand since Michael himself.

Wade is continuing to build his business empire with existing deals with Gatorade and T-Mobile continuing to bring in a significant pay cheque.
"One thing I understood coming over to the brand, it's a team," Wade said. "I'm fortunate enough to be able to be in a spot with guys like Chris Paul, Carmelo Anthony, Derek Jeter, all those guys. We all have a role to play. And I'm going to play the role that they signed me up for and hopefully I do the best I can."
Dwyane's secret deal with Nike/Air Jordan/Jordan Brand shoe deal was kept hush hush for months with only a few inside the Wade inner circle, such as fellow Chicage native and guy that also idolized MJ growing up, Quentin Richardson, being one of the few select folk to know in advance; Richardson has been rockin' the Jumpman shoe line during his entire NBA career.
"I think it meant the world to him, truthfully," Richardson said. "Us being from Chicago, I don't think people understand.... We adored M.J. We watched every move he made. I think for us guys, it made a big difference. And even before he came over to Jordan, Dwyane would wear it. He'd come over to my house and get stuff all the time."
As big as if not bigger than being able to officially rep Air Jordan shoes, for Wade, was the capacity to get to know Michael a little better and to have access to him personally as a result of Jordan's shoe business connection that opens up the lines of communication between the GOAT and his Jordan Brand successor.
"Before this, our relationship was kind of on the basis of seeing him and still being in awe of the person I grew up watching," Wade said. "Now I can e-mail, call him, all these lines of communication. So I think it's kind of cool. He responds back to me a lot quicker now than he used to."

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